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London Cocktail Week set to return for 2020

date published

23.07.2020

author

Katie Faulds

Category

On trade,General,Events

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The organisers of London Cocktail Week have confirmed the 2020 festival WILL be taking place, running across the month of October. 

We are proud and thrilled to be supporting as a sponsor, along with three other leading spirits portfolios and 26 independent brands. Collectively we will be celebrating and supporting the London bar scene and giving consumers a renewed reason to get back to some of the capital's very best bars. 

COVID-19 has had a crippling effect on the London hospitality scene over the last few months, and the festival’s founders felt it imperative to adapt the mission of London Cocktail Week to support the industry.

The Cocktail Village will not run in 2020 and instead all efforts will be focused on driving much needed revenue to the partnering venues – the majority of which are small owner-operated businesses hard hit by the pandemic. As such, in 2020, London Cocktail Week will be underpinned by a number of fresh commitments to bolster consumer confidence, support responsible operators and reignite supply chains through the £6 Cocktail Tours, in-venue brand activations and the addition of an at-home element.

Festival co-owners and organisers, Hannah and Siobhan said: “We’ve worked tirelessly for a decade to put our city firmly on the map as the cocktail-capital of the world and we now occupy a unique position as the conduit between drinks brands, bars and thousands and thousands of consumers. As such, we feel it is our duty to use our platform and our voice to provide a solid, trusted foundation to support small businesses within our trade, and help get the London bar scene back where it should be. We feel hugely grateful for the incredible backing of this mission from our sponsors and believe that London can act as a blueprint to show other major cities around the world what can be achieved when an industry shows a united front in the face of adversity.”

For more information about London Cocktail Week please visit the new website:
www.londoncocktailweek.com