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Laphroaig unveils The Ian Hunter Series

date published

30.09.2019

author

Katie Faulds

Category

Brand updates

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Laphroaig has launched the first of an exclusive series of whiskies honouring the legacy of Ian Hunter, the last of the founding Johnston family to run the Laphroaig Distillery.

Unveiled at the Whisky Exchange Whisky Show in London, Book One: ‘Unique Character’ reflects Ian Hunter’s formidable character and represents everything that is traditional about Laphroaig today.

Aged in first-fill bourbon barrels, this non-chill filtered whisky is beautifully rounded with a combination of sweet, zesty and medicinal notes.  This is where Ian Hunter’s influence is most obvious, as it was his decision to introduce American white oak barrels into the maturation process of Laphroaig.

Over time, the original smokiness of this 30-year-old whisky has become less of an assault on the senses. Beautifully married with the sweet vanilla notes enhanced with ageing, the whisky develops into a more mature, well-rounded dram.

Each annual release will be set into a beautifully crafted book that will document a part of Ian’s rich legacy, making this a collection unlike any other and one that is sure to be treasured by Laphroaig fans across the world.

Mike MacKenzie, Laphroaig brand manager at Edrington-Beam Suntory UK, said:

This is the most exciting Laphroaig release for many years. The packaging is outstanding and there is a great story behind the liquid which will appeal to luxury malt consumers and collectors alike. 

This limited edition whisky is bottled at a cask strength of 46.7% ABV and will be available at selected retailers for an RRP of £700. Book Two will be released in 2020.